Key areas of focus include enhancing responsible gaming, developing new insights, creating responsible marketing practices and forming gambling program parameters.ĮSPN recently partnered with Penn Entertainment to launch ESPN Bet, a rebranding of Penn's sportsbooks with the network's name. So, too, have calls for extended research and thought leadership alongside this proliferation of content.' media have exploded in the past five years. 'The growth of betting and gambling subjects in U.S. 'We are thrilled to have ESPN’s support for research, education, and innovation in the responsible, sustainable representation of sports betting in the media,' Brettt Abarbanel, executive director of the gaming institute, said in a statement. MORE ON NEWS 3 | Las Vegas Grand Prix to impact air traffic across the valley The university announced that ESPN is donating $200,000 to launch the collaboration for the program, with the goal of studying the rapidly evolving sports wagering landscape and its intersection with the media. LAS VEGAS (KSNV) - The UNLV International Gaming Institute is partnering with ESPN to create a new program to study sports betting and media impact.
